A brand is a person's gut feeling about a product, service, or company. It's not what you say it is. It's what they say it is.
Become the number one or number two in your space. Can't be the number one or number two? Redefine your space or move to a different tribe.
Compassion is not a religious business, it is human business, it is not luxury, it is essential for our own peace and mental stability, it is essential for human survival
Everybody has a plan until they get punched in the mouth.
If you chase two rabbits, both will escape
If you want to change your business, your country, your own life, be humble enough and open enough to listen to other points of view.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different
The best leaders start with humility, believing they don’t know all they need to know before they start making decisions.
The indiscriminate use of typefaces, geometric patterns, and "abstract" shapes (hand or computer-generated) is self-defeating when they function merely as a vehicle for self-expression.
What is important is seldom urgent and what is urgent is seldom important
Without a facilitator, the Design Sprint is like an orchestra without a conductor, like a recipe for a complicated meal, without a chef to cook it
Whatever you are, be a good one
If you would persuade, you must appeal to interest rather than intellect.